Spring fashion impresses with memorable looks for day and evening
By Elva Zevallos
HOLLYWOOD, CA (Hollywood Daily Star) 2014/10/17 – “This was the perfect opportunity and an incredible chance to show the collection in a beautiful environment with the staircase, the glamour of the W Hollywood.” says Single Dress designer and CEO Galina Sobolev. “It’s really what my collection is about. So I was inspired by the venue and inspired by the fact that it’s only a few designers and it’s more of an intimate setting and that really appeals to me and appeals to our Single collection and to our theme.”
Sobolev showcased her acclaimed fashion line at the Day To Night segment of LA Fashion Week. Day for Night took place before a capacity crowd at the W Hotel Hollywood on 10/09/2014.
The winding staircase in the W’s Living Room served as the runway for the slate of designers, which included Single Dress, Sea of Pearls, FBF by Checka, JHaus and Bri Seeley. The visual effect was dramatic and reminiscent of classic Hollywood movies.
Sobolev opened Day To Night with a collection made up of vivid colors and prints that were definitely not for the faint of heart. “The woman we design for is really someone with incredible self-confidence,” says Sobolev. ” She’s not a wallflower. She walks into a room and owns the room. The definition of our client is someone who is a dreamer and who loves to dress up. She’s a jet setter in a way. She’s a working girl but she can be very fast at getting herself ready, throwing on a few Single dresses and a couple of Single tunics into her suitcase and ending up on a private island or somewhere in St. Barts. This woman has always been the inspiration.”
Sobolev’s models took the runway to the music of California Dreaming which given that the Single label is based in Los Angeles would be appropriate. “We started about twenty years ago to the day,” says Sobolev’s business partner Michael Sobolev. “We’ve been in Los Angeles all this time. We produce a lot in LA. We’re 100% made in the USA.”
Closing the first half of the show was another LA based fashion label, Sea of Pearls, showing classic and trendy t-shirts, tunics and dresses. Designer Genevieve Cruz had extensive experience designing for other acclaimed labels but with Sea of Pearls, launched just last year, she is finally designing for herself.
“Lolly, James Perse, Rock Fabulous, I did all the dresses for Ed Hardy,” says Cruz. “I’ve been designing for many different companies. I thought I do this for everybody else why not just do my line but do it with a twist. I want it to be more like an LA based line, more the way that American Apparel was like Legalize LA. That was very important to me so I want everything to be made in LA from my fabric; everything is sourced here, knitted here. It’s a family owned company. My mom does my patterns and my sewers have been with me for 15 years.”
Cruz paired the t-shirts in her line with items that at first wouldn’t typically seem to work such as sequined shorts but the overall effect was trendy and chic. “What inspires me, I want people to look at a t-shirt and say, “I didn’t know I could put that on with a t-shirt.” At the end of the day, it’s a basic tee. What’s going to make a difference is my fabrics. They are soft, they’re garment dyed and they have special unique trimmings.”
Cruz had America’s Next Top Model Cycle 4 Naima Mora walking the runway for Sea of Pearls to the surprise and delight of the invited guests.
FBF by Checka opened the second half of the show with a collection dominated by a color palette of black and grey. Designer Francesca Skwark used draping and form fitting structure on a number of her designs. Attendees really liked this monochrome ensemble.
J Haus followed FBF by Checka with a collection of jeans that came in a range of colors and reached beyond the usual styles you would expect from denim.
Bringing a memorable night to an end was Bri Seeley whose collection had an overall element of sophistication throughout her collection. Seeley had America’s Next Top Model Cycle 21 Shei Phan and Real Housewives of Orange County Alexis Bellino walking the catwalk for her show. Bellino modeled the final look of the Bri Seeley collection and of Day to Night.
The celebrity models weren’t the only familiar faces at Day to Night. Chicago Bears wide receiver Dale Moss, LA Clippers DeAndre Jordan, and Mercedeh MJ Javid from Shahs of Sunset were in attendance to enjoy the show.
Day to Night selected Dress For Success as their charity sponsor. The goal of Dress For Success according to its mission statement is to promote the economic independence of disadvantage d women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
Sarah Horne Jewelry designer Sarah Horne was on hand to answer questions about her hand crafted jewelry line, which utilizes semi-precious stones such as moonstones, quartz and turquoise in her creations.
The Organic Face provided the cosmetics for the models of Day to Night. This skincare and cosmetic line is 100% chemical free utilizing only botanical ingredients and minerals and developed by professional makeup artists and beauty expert, Noreen Diani.
Beverages were provided by illi issimo, Peroni Nastro Azzurro and TATRATEA.
Beauty sponsor esNail offers a variety of services including nail art and eyelash extension and special VIP services upon request.
Day to Night was produced by Parker Whitaker an event and public relations company .
Twitter: @SeaofPearlsLA, @mysingledress, @theorganicface, @peroniuk, @JHaus_Brand,@FBFbychecka, @BriSeeley, @dressforsuccess @ParkerWhitProds @ZevallosElva