Expo West Natural Food Expo, Shark Tank PipCorn, New Foods for Whole Foods

New natural foods displayed and tasted at Anaheim Convention Center from March 9th to 13th, 2016

By Gabrielle Pantera

ANAHEIM, CA (Hollywood Daily Star) 2016/3/14 – Whether it’s healthy chocolate, miniature popcorn,or lettuce that’s never touched dirt, West Expo has something to appeal to everyone, from grocery chain buyers to chefs to foodies.


“It’s great to get a food product in front of 9M people,” says PipCorn executive Jeff Martin. “Barbara Corcoran picked us in Season 6, episode 10 of Shark Tank. It’s three times as much popcorn in the bag. 100% olive oil and truffle…the only one doing it. It’s white truffle, not oil, not just the flavor. We’re about balance. All fair trade…non-toxic…no GMO…recycle all the water.” The 3-year-old company grows most of its popcorn in Indiana on 3,500 acres that’s being organic certified. Whole Foods. $4.99

Founded by siblings Jeff and Jen Martin, in the spring of 2010 Jeff was helping Jen move. They wanted a snack. Jen remembered she’d gotten some small kernels of popcorn. She made it and they loved it. With help from family and friends, two years later they launched PipCorn.

Charles Chocolate 

“All our chocolates are made by hand in small batches” says Charles Chocolate sales director Karyn Folbe. “Our most popular product is the triple chocolate almonds, and our salty sweet cashews won Good Food Awards  for Northern California.

Every piece of chocolate is made by hand using the finest cream and butter, fresh herbs, fruits and nuts when you order it. It’s delivered to you within a few days of being created. $7.95 to $24.00.

Hollandia Produce

“We grow hydroponic lettuce in greenhouses,” says Hollandia Produce President Pete Overgang. “We have 35 acres under glass growing three varieties. We put three seeds together and they grow up together. We also have watercress. It’s to be the next kale. Double the nutrition. Almost like a radish flavor. We are in Carpinteria, CA, near Ventura.

All products come with the roots attached so you know it’s really fresh. All are grown in greenhouses in Carpinteria, California. None of the crops touch dirt so your produce is cleaner.

IMG_3035Love Grow

“Our Coconut Crunchies is kid’s cereal that is corn free,” says Love Grown founder Maddy Hasulak. All kid’s cereals on the market have corn, which is a top allergen. Packaging needs to speak to kids, that captures their imagination.” $4.99.

Hasulak and her husband Alex believe everyone should have access to healthy food and is what inspired the company. They want to make a different. Using navy, lentil, and garbanzo beans which are protein to give you more energy.

Explore Cuisine

Explore Cuisine products are vegan, organic, gluten-free, and kosher. There are almost 20-25 grams of protein per serving. They’re also low in carbs and sodium and high in fiber. Available at Whole Foods and Sprouts $4.99.


Other new foods at the the expo…

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