Golden Globe winners Gina Rodriguez, Nicolas Giacabone and Alexander Dinelaris Jr. attend GBK’s gift lounge
By Elva Zevallos
HOLLYWOOD, CA (Hollywood Daily Star) 2015/1/21 “These are Maki-e pens and since we’re celebrating the best in TV, screenwriting and movies, obviously writing is a very important thing,” says Pilot Pen Corporation marketing director, Ariann Langsam. “Pilot is a company that’s been around for about a hundred years and these pens, the Maki-e pens, are really great examples of the artistry that goes into the Pilot Pen. The artisans that create the Maki-e pens have to train up to 20 years so it’s a great deal of expertise that goes into this.”
The selection of luxury pens were on display at the GBK Gift Lounge honoring the 72nd Golden Globe Awards. The GBK gift suite was at the W Hotel on January 9, 2015 and January 10, 2015.
Among the stars in attendance were Golden Globe nominee Viola Davis, Cathryn de Prume, Chord Overstreet, Christopher McDonald, Dot Marie Jones, Gary Busey, Jacquiline Toboni, Jamie Kennedy, Jillian Rose Reed, Johnathon Schaech, Keith David, Lorelai Linklater, Mekhi Phifer, Nikki DeLoach, and Tony Denison.
Pilot’s Maki-e line is the upscale line of pens. On display were the Emperor Crane, a pen that sparkles with gold dust, sports an 18 carat gold nib it retails for $13,500, Pilot as a presenting sponsor gifted celebrities the Vanishing Point. These pens shimmered in an array of metallic colors. They have 18 carat gold nibs.
Jetsmarter gifted celebrities one-month memberships which includes a selection of complimentary flights, discounted charter flights, concierge service, a 24k gold membership card and more.
“Jet Smarter is an app similar to Uber but for private jets,” says Vice president of sales, Lolita Petrotrossov. “You download an app and you’re able to book a private jet instantly right through the app without talking to me.”
“We have 3,0000 aircraft in our app, ” says Petrotrossov. “You’re able to pick an aircraft. What Jetsmarter is known for the most are empty leg flights. There’s about 30% of all private jets flying in the air that fly empty. So we developed a technology that streams those empty leg flights right through the app and we give out all of those empty leg flights to our members for free. The data changes every 15 minutes. Right now, if you were a member, you would have been able to fly on a private jet from New York to Miami, which is a $14,000 flight for free. Our membership is $7,000 a year. If you just catch one flight in a year, the membership has then paid for itself.”
The Artisan Group offered an array of cards, fragrance and jewelry. They introduced House of Matriarch. Brave Chick designer Lejoi Reese-Kinsey was on hand to personally bestow jewelry from her line as well as gift certificates.
Ten percent of proceeds from Brave Chick jewelry are donated to Not For Sale, an organization dedicated to fighting human trafficking. Westland Jewelry gifted celebrities select items such as rings and ear cuffs from their line.
“Organic low calorie gluten free cocktail mixers, 17 calories an ounce,” says Bare Mixers founder Natalie Susi of her line of cocktail mixers that provided refreshment for guests of GBK. “It’s made with only juice water and organic agave nectar. All of our cocktails are under 150 calories. “
Philanthropy is always an integral element of any GBK gifting lounge and there were three notable organizations taking center stage at GBK ‘s Golden Globe festivities.
“We do relief and development work internationally,” says World Vision representative Angela Appleton.“We go into impoverished countries and help to identify the issues that are holding them in poverty and bring in tools and resources to help them break that cycle. Our goal is to work ourselves out of a job in eight, ten, twelve years and leave a thriving community that doesn’t need us anymore.”
“Lambda Legal is the largest gay rights advocacy group in the world,” says Nadine Jolson who represented Lambda Legal at GBK. “They helped put together the legal case for marriage equality in the Supreme Court.”
Lambda Legal will hold the 23rd Annual West Coast Liberty Awards, honoring those who have positively affected the lives of the LGBT community and those with HIV on Thursday, June 11, 2015.
Yes Beat Liver Tumors works to provide information, support, resources and hope for those affected by cancers of the liver. Co-founder Suzanne Lindley was on hand to answer questions and unveil their new awareness campaign, Gonna Beat This Thing.
Other outstanding luxury sponsors at GBK’s Golden Globes gifting lounge included Burke Williams, gifting three day passes to their spa as well as their H2V Optimum Eye Serum, Heather Marianna, who gifted skin care products from her company Beauty Kitchen, LG gifted their LG Tone Pro Bluetooth stereo headset, Flash sale luxury brand site Beyond The Rack gave gift certificates for use on their website, Caribbean Living Magazine gifted a five day four night stay at the CeBlue Villas & Beach Resort in Crocus Bay/Anguilla.
in 2000 Gavin Keilly created GBK. This luxury lifestyle gifting and special events company focuses on entertainment marketing integration. There are five divisions of GBK: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Markeeting Public Relations.
Twitter: @violadavis @HereIsGina @AlexDinelaris @chordoverstreet @BraveChickTweet @eatwritedrink @GBK_Productions @ZevallosElva