Kittens hit the gridiron, play football on Su-purr Bowl today Sunday, February 1st, 2015, noon ET/PT, 11C
By Gabrielle Pantera
HOLLYWOOD, CA, (Hollywood Daily Star) 2015/2/1 – Their claws are in the ball. “They don’t apply it either,” says Hallmark Kitten Bowl II commentator Mary Carillo. “We knew right away that the claws are out. These kittens, they chew up the rule book. A lot of the kittens don’t really seem to understand all of the game.”
For Kitten Bowl II there are Cat Center Updates. “I think we did eleven of them in all,” says Carillo. “The commissioner of the FFL (Feline Football League) is Boomer Esiason. He’s there for the draft and to announce the Hall of Famers. There’s an MVK, a Most Valuable Kitten. I’m sorry that my favorite player, Mr. Meow-bee, was somehow overlooked. He’s wise beyond his weeks.”
“We really have a lot of fun with this,” says Carillo. “A nice way to spend the Super Bowl Sunday. It was shot in L.A. Hallmark Stadium is the official name of the stadium. No expenses were sparred. If your kitten wants to play, this is the game to play in.”
Carillo’s involvement began with a phone call from her agent. “My agent told me about it. He said I’m not sure you are interested in this thing. I’m from New York. I saw that the proceeds go to the North Shore Animal League, of which I’m very familiar, so I said yes right away.”
Carillo said yes despite being extremely allergic to cats. She and commentator John Sterling are at a safe distance, shooting remotely from New York. Carillo will do the same for the Paw Star Game this summer.”
Carillo is a well known commentator in animal circles. She did the Westminster dog show, the national dog show and covered the last 12 Olympic Games. “I do a lot of animal stories for the Olympics,” says Carillo. “I’ve covered polar bears, fresh water seals, reindeer, a whole bunch of stuff at the Olympics. I’m a great animal lover. Kitten lovers unite!” Don’t look for Carillo on Twitter. Out of respect for cats, she does not tweet, because tweeting annoys them.
The play-by-play announcers are Mary Carillo, award-winning reporter, sports analyst and commentator, and John Sterling iconic radio voice of the New York Yankees.
The FFL (Feline Football League) is back and ready to play in Kitten Bowl II. Joining host Beth Stern are newly appointed commissioner Boomer Esiason, Regis Philbin, Kevin Nealon, Mario Lopez, Maria Menounos, Kat Dennings, Bob Harper, Fiona Gubelmann, Tricia Helfer, Heather McDonald, Deidre Hall, Jenn Brown and Camren Bicondova have joined to cheer on the kittens as they compete in the games.
Hallmark Channel opens its stadium doors to 92 of the most agile, athletic and adoptable kittens across the nation to compete in Kitten Bowl II. Hallmark Channel is pleased to present Happy the Cat, a lovable rescue who serves as the network’s ambassador, as part of game day.
“The first annual Kitten Bowl was a tremendous ratings success,” says Crown Media Family Networks CEO Bill Abbott. “That lead to the origination of a popular franchise that has grown enormously since its launch. This year’s games will extend beyond the field giving consumers a unique and one-of-a-kind experience across digital and social platforms, while simultaneously offering phenomenal opportunities for advertisers and business partners.”
Beth Stern preps for the Kitten Bowl II
Hallmark Channel created the Feline Football League, which consisted of the kitten combine competition, a draft and a six week season of hard-fought, must-see plays by the most athletic kittens.
Each team participated in the completion. The Teams are: Hallmark Channel Hearties, Last Hope Lions, Good Witch Wildcats, Northpole Panthers, Cedar Cove Cougars, North Shore Bengals, Countdown to Christmas Cheetahs and Hallmark Movies & Mysteries Mountain Lions.
Hallmark Channel launched Cat Center, hosted by John Sterling and Mary Carillo where there were weekly FFL highlights. This gives fans an exclusive sideline pass to the first official Feline Football League season with the week’s best highlights.
In social media, Hallmark Channel once again brings back the highly popular Feline Fantasy League, where consumers can create their very own winning team of kittens. In order for consumers to view exclusive stats on the competitors and player profiles, Hallmark Channel is returning by popular demand the 2015 Kitten Bowl trading cards.
Hallmark Channel has once again partnered with North Shore Animal League America and Last Hope Animal Rescue and Rehabilitation for “Kitten Bowl II” who will provide all kittens forever loving homes once the games conclude.
Kitten Bowl is part of Hallmark Channel’s evergreen corporate initiative, Pet Project, a multi-faceted initiative devoted to celebrating pets and its core purpose bringing light to the plight of shelter pets and the incredible joy adopting a pet can bring to our lives.
Kitten Bowl II is executive produced by Eyeworks USA’s JD Roth, Todd A. Nelson, Adam Kaloustian and Brant Pinvidic, with Jesse Drollette serving as co-executive producer. Eyeworks USA credits include Extreme Weight Loss” (ABC), Bar Rescue (Spike) and My Cat From Hell (Animal Planet).
Twitter: @HallmarkChannel, #KittenBowl, @BethStern, @7BoomerEsiason, @kevin_nealon, @regis, @MarioLopezExtra, @MyTrainerBob, @FionaGubelmann, @trutriciahelfer, @mariamenounos, @camrenbicondova, @OfficialKat, @HeatherMcDonald, @DeidreHall, @JennBrown, @pamslay